anderson c the long tail why the future of business is selling less of more
Anderson C. The Long Tail: Why the Future of Business Is Selling Less of More
Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that the story of the long tail is really about the economics of abundance — what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.
1519 Руб.
Anderson C. The Long Tail: Why the Future of Business Is Selling Less of More
Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that the story of the long tail is really about the economics of abundance — what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.
1519 Руб.
Anderson Chris The Long Tail: Why the Future of Business Is Selling Less of More
Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that the story of the long tail is really about the economics of abundance — what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.
1519 Руб.
Anderson Chris The Long Tail. How Endless Choice is Creating Unlimited Demand
The new economics of culture and commerce What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
2430 Руб.
Silberman Steve NeuroTribes. The Legacy of Autism and How to Think Smarter About People Who Think Differently
What is autism: a devastating developmental condition, a lifelong disability, or a naturally occurring form of cognitive difference akin to certain forms of genius? In truth, it is all of these things and more – and the future of our society depends on our understanding it. Following on from his groundbreaking article ‘The Geek Syndrome’, Wired reporter Steve Silberman unearths the secret history of autism, long suppressed by the same clinicians who became famous for discovering it, and finds surprising answers to the crucial question of why the number of diagnoses has soared in recent years. Going back to the earliest autism research and chronicling the brave and lonely journey of autistic people and their families through the decades, Silberman provides long-sought solutions to the autism puzzle while casting light on the growing movement of ‘neurodiversity’ and mapping out a path towards a more humane world for people with learning differences.
2798 Руб.
Lanier Jaron Ten Arguments For Deleting Your Social Media Accounts Right Now
Social media is supposed to bring us together - but it is tearing us apart. 'A blisteringly good, urgent, essential read' Zadie Smith The evidence suggests that social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal. Jaron Lanier is the world-famous Silicon Valley scientist-pioneer who first alerted us to the dangers of social media. In this witty and urgent manifesto he explains why its toxic effects are at the heart of its design, and, in ten simple arguments, why liberating yourself from its hold will transform your life and the world for the better.
2188 Руб.
Trollope Joanna Girl From The South
Can long-term hopes and dreams hold fast in the face of an exotic wind of change? Gillon - red-haired, intelligent, vulnerable - comes to London to escape from the demands of her wealthy, conventional, socially superior family in Charleston, South Carolina. An art historian, she has a chance meeting with Tilly, whose long-term boyfriend Henry is a wildlife photographer who is finding it hard to commit. Before long Gillon has moved into their flat, replacing Henry's old mate William, William's on-off-girlfriend Susie, and a lots of mess and disorganisation. Things are changing, and Tilly finds it difficult to accept that her dreams of settling down with Henry are receding further into the distance, especially when Henry announces that he is going to South Carolina to photograph the abundant wildlife of the area. There, Henry is wholly seduced by the charms of Charleston, by Gillon's family, and by the old patrician way of life which presents itself. The rules seem to be changing, the time passing by, and the future is becoming less and less certain...
2608 Руб.
Branson Richard Screw It, Let's Do It. Lessons in Life and Business
Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level. Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational business book that will help every reader achieve their own dreams.
3892 Руб.
Rayner Jay A Greedy Man in a Hungry World. Why (Almost) Everything You Thought You Knew About Food is Wrong
Now with a new epilogue, the UK's most influential food and drink journalist shoots a few sacred cows of food culture. Buying 'locally' does no good. Farmers' markets are merely a lifestyle choice. And 'organic' is little more than a marketing label, way past its sell by date. This may be a little hard to swallow for the ethically-aware food shopper but it doesn't make it any less true. And now the UK's most outspoken and entertaining food writer is ready to explain why. Jay Rayner combines personal experience and hard-nosed reportage to explain why the doctrine of organic has been eclipsed by the need for sustainable intensification; and why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for. From the cornfields of America to the killing lines of Yorkshire abattoirs via the sheep-covered hills of New Zealand, Rayner takes us on a journey that will change the way we shop, cook and eat forever. And give us a few belly laughs along the way.
1075 Руб.
Townshend Pete The Age of Anxiety
The Age of Anxiety is a great rock novel, but that is one of the less important things about it. The narrator is a brilliant creation - cultured, witty and unreliable. The novel captures the craziness of the music business and displays Pete Townshend's sly sense of humour and sharp ear for dialogue. First conceived as an opera, The Age of Anxiety deals with mythic and operatic themes including a maze, divine madness and long-lost children. Hallucinations and soundscapes haunt this novel, which on one level is an extended meditation on manic genius and the dark art of creativity.
2402 Руб.
Fried Jason, Heinemeier Hansson David ReWork
From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them. The key is stripping everything back to the bare minimum and basics and then rebuilding; keeping everything simple and under control. You'll learn how to begin, why you need less than you think, when to launch, how to promote and whom (and when) to hire. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work. Perfect for readers of Tim Ferriss's The 4 Hour Work Week, Seth Godin's Purple Cow and Chris Anderson's The Long Tail.
4862 Руб.
Fowler C. Oranges and Lemons
It’s a Sunday morning, and the outspoken Speaker of the House of Commons has just been crushed under a mountain of citrus fruit... Bizarre accident or something more sinister? The government needs to know because here’s a man who knows a thing or two that could compromise its future. Bryant and May and the Peculiar Crimes Unit should be on the case, however it seems the PCU is no more with one detective is in hospital, the other gone AWOL with the rest of the team having been dismissed. But events escalate, and soon a series of brutal yet undeniably clever killings linked to an old English nursery rhyme threaten society’s very foundations and out-of-the-blue the PCU is (temporarily) back in business. And if the two detectives - "old men in a woke world" - can set aside their differences and discover why some of London’s most influential figures are being threatened, they might not only save the unit but also prevent the city from descending into chaos...
742 Руб.
Fowler Christopher Bryant & May. Oranges and Lemons
It's a Sunday morning, and the outspoken Speaker of the House of Commons has just been crushed under a mountain of citrus fruit . . . Bizarre accident or something more sinister? The government needs to know because here's a man who knows a thing or two that could compromise its future. Bryant and May and the Peculiar Crimes Unit should be on the case, however it seems the PCU is no more with one detective is in hospital, the other gone AWOL with the rest of the team having been dismissed. But events escalate, and soon a series of brutal yet undeniably clever killings linked to an old English nursery rhyme threaten society's very foundations and out-of-the-blue the PCU is (temporarily) back in business. And if the two detectives - 'old men in a woke world' - can set aside their differences and discover why some of London's most influential figures are being threatened, they might not only save the unit but also prevent the city from descending into chaos . . .
2179 Руб.
Fowler C. Oranges and Lemons
It’s a Sunday morning, and the outspoken Speaker of the House of Commons has just been crushed under a mountain of citrus fruit... Bizarre accident or something more sinister? The government needs to know because here’s a man who knows a thing or two that could compromise its future. Bryant and May and the Peculiar Crimes Unit should be on the case, however it seems the PCU is no more with one detective is in hospital, the other gone AWOL with the rest of the team having been dismissed. But events escalate, and soon a series of brutal yet undeniably clever killings linked to an old English nursery rhyme threaten society’s very foundations and out-of-the-blue the PCU is (temporarily) back in business. And if the two detectives - "old men in a woke world" - can set aside their differences and discover why some of London’s most influential figures are being threatened, they might not only save the unit but also prevent the city from descending into chaos...
742 Руб.
Edge Christopher Twelve Minutes to Midnight
Step into the past to discover a thrilling mystery about a sinister plot to shape and control the future, in this spine-tingling historical adventure from award-winning author Christopher Edge. Penelope Tredwell is the feisty thirteen-year-old orphan heiress of the bestselling magazine, The Penny Dreadful. Her masterly tales of the macabre are gripping Victorian Britain, even if no one knows she’s the author. One day, a letter she receives from the governor of the notorious Bedlam madhouse plunges her into an adventure more terrifying than anything she has ever imagined. Why are the patients of Bedlam waking every night at twelve minutes to midnight? What is the meaning of the strange messages they write? Who is the Spider Lady of South Kensington? Penelope is always seeking mysteries to fill the pages of her magazine. But this isn’t any ordinary story, it’s the future. And the future looks deadly… Spine-tingling historical adventure series with a supernatural twist! From the acclaimed author of The Many Worlds of Albie Bright and The Infinite Lives of Maisie Day.
1857 Руб.
McAFEE Andrew More From Less. The surprising story of how we learned to prosper using fewer resources
'Everyone knows we're doomed by runaway overpopulation, pollution, or resource depletion, whichever comes first. Not only is this view paralysing and fatalistic, but, as Andrew McAfee shows in this exhilarating book, it's wrong... More from Less is fascinating, enjoyable to read, and tremendously empowering' Steven Pinker Bestselling author and co-director of the MIT Initiative on the Digital Economy Andrew McAfee says there's a new reason for optimism: we're past the point of 'peak stuff' - from here on out, it'll take fewer resources to make things, and cost less to lead a comfortable life. This turn of events invalidates the predictions of overpopulation alarmists and those who argue we need to drastically reduce our conception of how much is enough. What has made this turnabout possible? One thing primarily: the collaboration between technology and capitalism. Capitalism's quest for higher profits is a quest for lower costs; materials and resources are expensive, and technological progress allows companies to use fewer of them even as they grow their markets. Modern smartphones take the place of cameras, GPS units, landline telephones, answering machines, tape recorders and alarm clocks. Precision agriculture lets farmers harvest larger crops while using less water and fertiliser. Passenger cars get lighter, which makes them cheaper to produce and more fuel-efficient. This means that, even though there'll be more people in the future, and they'll be wealthier and consume more, they'll do so while using fewer natural resources. For the first time ever, and for all time to come, humans will live more prosperous lives while treading more lightly on the Earth. The future is not all bright, cautions McAfee. He warns of issues that still haven't been fully solved. (For example, our oceans are still vulnerable to overfishing; global warming is still running largely unchecked; and even as 'dematerialisation' - the reduced need for raw materials - improves our global situation, power and resources are getting more concentrated. That creates an even larger division between the haves and the have nots.) More From Less is a revelatory, paradigm-shifting account of how we've stumbled into an unexpected balance with nature, and the possibility that our most abundant centuries are ahead of us.
1229 Руб.