hoffman greg emotion by design creative leadership lessons from a life at nike
Hoffman Greg Emotion by Design. Creative Leadership Lessons from a Life at Nike
From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth. Now, Hoffman reveals the simple principle that Nike use to power their creativity: emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams. But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way: by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world. The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.
5239 Руб.
Cross J., Gomez R., Money K. The Everyday Leader. How to Motivate, Empower and Influence Those Around You
Every day, every one of us is a leader in some way - we just don't necessarily know it. Leadership is about inspiring change and movement, whether on an individual level - a person's attitude, behaviour, emotions or habits - or an organizational level - culture, goals, vision or strategy. By changing the way you approach the concept of leadership, The Everyday Leader will help you recognise and embrace your natural leadership qualities, so that you can be more motivated and empowered in the workplace and at home.The Everyday Leader tackles the main challenges that leaders face at some point in their career: leading teams; attaining buy-in from stakeholders; leading through artificial intelligence; whistleblowing; and leading from a distance. But the book also addresses the leadership issues that occur in day-to-day life: listening and empathising; making change attractive and accessible; influencing and persuading; and making the right decision through information overload.Providing advice and tools for those looking to polish their existing leadership skills or anyone who wants to take the next step in their career, The Everyday Leader also recognises that leadership doesn't stop once you clock off - these are lessons you can and should take home with you.
1862 Руб.
Cross J., Gomez R., Money K. The Everyday Leader. How to Motivate, Empower and Influence Those Around You
Every day, every one of us is a leader in some way - we just don't necessarily know it. Leadership is about inspiring change and movement, whether on an individual level - a person's attitude, behaviour, emotions or habits - or an organizational level - culture, goals, vision or strategy. By changing the way you approach the concept of leadership, The Everyday Leader will help you recognise and embrace your natural leadership qualities, so that you can be more motivated and empowered in the workplace and at home.The Everyday Leader tackles the main challenges that leaders face at some point in their career: leading teams; attaining buy-in from stakeholders; leading through artificial intelligence; whistleblowing; and leading from a distance. But the book also addresses the leadership issues that occur in day-to-day life: listening and empathising; making change attractive and accessible; influencing and persuading; and making the right decision through information overload.Providing advice and tools for those looking to polish their existing leadership skills or anyone who wants to take the next step in their career, The Everyday Leader also recognises that leadership doesn't stop once you clock off - these are lessons you can and should take home with you.
1862 Руб.
Foster John Dragon Poems
Here is a collection of legendary poems put together by John Foster and illustrated with creative genius by Korky Paul. There are poems by a range of authors about all kinds of dragons from pet dragons to dragons in the classroom. Guaranteed to delight, this is a perfect introduction to poetry either at home or at school.
1946 Руб.
Kinney J. Diary of a Wimpy Kid: Double Down (Book 11)
The pressure’s really piling up on Greg Heffley. His mum thinks video games are turning his brain to mush, so she wants her son to put down the controller and explore his "creative side". As if that’s not scary enough, Halloween’s just around the corner and the frights are coming at Greg from every angle. But then Greg has an idea. Maybe he can get his mom off his back by making a movie... and even become rich and famous in the process? Or will doubling down on this plan just double Greg’s troubles?
436 Руб.
Kinney J. Diary of a Wimpy Kid: Double Down (Book 11)
The pressure’s really piling up on Greg Heffley. His mum thinks video games are turning his brain to mush, so she wants her son to put down the controller and explore his "creative side". As if that’s not scary enough, Halloween’s just around the corner and the frights are coming at Greg from every angle. But then Greg has an idea. Maybe he can get his mom off his back by making a movie... and even become rich and famous in the process? Or will doubling down on this plan just double Greg’s troubles?
436 Руб.
McCullers Carson Ballad of the Sad Cafe, the & Other Stories
In a town "estranged from all other places in the world" lives Miss Amelia Evans. Once married but now living alone, her life changes forever when a stranger arrives on her doorstep one moonlit night in April. A poignant story of love, betrayal, and a brawl, "The Ballad of the Sad Cafe" is one of Carson McCullers' finest works. This acclaimed novella is accompanied by six other short stories. At times haunting, atmospheric, and revealing, McCullers unlocks the full range human emotion in her short fiction.
1186 Руб.
Stone Irving Lust For Life
Lust for Life is the classic fictional re-telling of the incredible life of Vincent Van Gogh. “Vincent is not dead. He will never die. His love, his genius, the great beauty he has created will go on forever, enriching the world… He was a colossus… a great painter… a great philosopher… a martyr to his love of art. “ Walking down the streets of Paris the young Vincent Van Gogh didn’t feel like he belonged. Battling poverty, repeated heartbreak and familial obligation, Van Gogh was a man plagued by his own creative urge but with no outlet to express it. Until the day he picked up a paintbrush. Written with raw insight and emotion, follow the artist through his tormented life, struggling against critical discouragement and mental turmoil and bare witness to his creative journey from a struggling artist to one of the world’s most celebrated artists.
2761 Руб.
Tunbridge Laura Beethoven. A Life in Nine Pieces
An authoritative and refreshing account of Beethoven's life and music Ludwig van Beethoven: to some, simply the greatest ever composer of Western classical music. Yet his life remains shrouded in myths, and the image persists of him as an eccentric genius shaking his fist at heaven. Beethoven by Oxford professor Laura Tunbridge cuts through the noise in a refreshing way. Each chapter focuses on a period of his life, a piece of music and a revealing theme, from family to friends, from heroism to liberty. This tour de force provides a fresh overview and a wealth of material that has never been revealed before. It's a compelling, human portrayal of Beethoven and a fascinating journey into one of the world's most amazing creative minds.
3727 Руб.
Damn Good Advice For People with Talent! How To Unleash Your Creative Potential
Damn Good Advice (for people with talent!) is an indispensable insight into the mind of one of America's most legendary creative thinkers. Packed with lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. Derived from the incomparable life of 'Master Communicator' George Lois, all entries are written and compiled by the man the Wall Street Journal called 'prodigy, enfant terrible, founder of agencies, creator of legends'. Each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success. From identifying your heroes to believing in yourself; the ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it be communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (for people with talent!), is a must for anyone - whether in business, design, advertising or the visual arts - on a quest for success.
2551 Руб.
Bob Smith. You Are an Artist
A playful reintroduction to the artist within us all―including hands-on exercises―from the renowned and inspirational teachers. According to contemporary artist and activist Bob and Roberta Smith, every human is an artist. Drawing is an important part of learning to communicate, and above all else, life is a conversation, making art a vital part of human existence. You Are an Artist helps the reader work out what kind of artist they are and what they can achieve, combining thought- provoking meditation on art practice with practical exercises and creative prompts that encourage creativity and self-expression. This collection of entertaining, at times startling, and often evocative narratives bring to life a series of lessons about the nature of art and inspiration. Providing ideas, tips, and practical examples from Bob’s own work as an art teacher and activist, You Are an Artist is for everyone who wants to be an artist and needs a creative push to take the plunge. 125 color illustrations
2650 Руб.
Abloh Virgil Virgil Abloh. Nike. Icons. Somthing`s Off
Nike and Virgil Abloh reinvigorated 10 icons of sneaker history In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture. Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once. ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book. The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.
12121 Руб.
Петерсон Джордан Б. 12 Rules for Life
How should we live properly in a world of chaos and uncertainty?Jordan Peterson has helped millions of people, young and old, men and women, aim at a life of responsibility and meaning. Now he can help you.Drawing on his own work as a clinical psychologist and on lessons from humanity's oldest myths and stories, Peterson offers twelve profound and realistic principles to live by. After all, as he reminds us, we each have a vital role to play in the unfolding destiny of the world.Deep, rewarding and enlightening, 12 Rules for Life is a lifeboat built solidly for stormy seas: ancient wisdom applied to our contemporary problems.
1747 Руб.
Laetitia Cenac. Chanel: The Making of a Collection
Chanel: The Making of a Collection traces the design process of the world-renowned fashion house, revealing how a collection is created. Moving from the studio to the fashion show, Laetitia Cénac had unprecedented access to explore a world that is usually carefully guarded from the public eye. With hundreds of beautifully rendered fashion illustrations from acclaimed artist Jean-Philippe Delhomme, Karl Lagerfeld’s approach to design is brought to life, as are the talents of the masterfully skilled artisans—the embroiderers, flower makers, shoemakers, hatmakers, and more—who specialize in everything from buttons and leather to lace, silk, and cashmere.Delving into the history and culture of the brand, while also detailing contemporary collections, Chanel: The Making of a Collection is a richly visual insider’s look at the enduring creative legacy of this haute couture icon.
6200 Руб.
Bourla Albert Moonshot. Inside Pfizer's Nine-month Race to Make the Impossible Possible
The exclusive, first-hand, behind-the-scenes story of how Pfizer raced to create the first Covid-19 vaccine, told by Pfizer’s CEO Dr. Albert Bourla A riveting, fast-paced, inside look at one of the most incredible private sector achievements in history, Moonshot recounts the intensive nine months in 2020 when the scientists at Pfizer, under the visionary leadership of Dr. Albert Bourla, made “the impossible possible”—creating, testing, and manufacturing a safe and effective Covid-19 vaccine that previously would have taken years to develop. Dr. Bourla chronicles how the brilliant, dedicated minds at Pfizer, under the enormous strains of the global pandemic, overcame a series of crises that were compounded by social and political unrest, and reveals the doubts, decisions, obstacles, and failures they encountered. As Dr. Bourla makes clear, Pfizer’s success wasn’t due to luck; it was because of preparation driven by four simple values—Courage, Excellence, Equity, and Joy. Moonshot is a story of leadership under the most unprecedented circumstances—how Dr. Bourla, a Greek immigrant, a child of Holocaust survivors, and a veterinarian, became the head of one of the world’s largest corporations and initiated a dramatic transformation of the organization just before a global health crisis would serve to test the organization, its scientists and its leader, like never before. Moonshot describes best practices that can be used to address the multiple, unprecedented challenges our world faces, reveals Pfizer’s implementation of scientific breakthroughs at a record-breaking pace, and offers leadership lessons that can help anyone successfully manage their own seemingly unsolvable problems. As Dr. Bourla explains, “I am sharing the story of our moonshot—the challenges we faced, the lessons we learned, and the core values that allowed us to make it happen—in hopes that it might inspire and inform your own moonshot, whatever that may be.”
3749 Руб.
The Package Design. Book 2
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 44 sub-categories. Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2011 and 2012, providing a vivid demonstration of creativity in every form of packaging. Readers will also discover what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
4048 Руб.