ridley matt the rational optimist how prosperity evolves
Ridley Matt The Rational Optimist. How Prosperity Evolves
Life is on the up. We are wealthier, healthier, happier, kinder, cleaner, more peaceful, more equal and longer-lived than any previous generation. Thanks to the unique human habits of exchange and specialisation, our species has found innovative solutions to every obstacle it has faced so far. In ‘The Rational Optimist’, acclaimed science writer Matt Ridley comprehensively refutes the doom-mongers of our time, and reaches back into the past to give a rational explanation for why we can – and will – overcome the challenges of the future, such as climate change and the population boom. Bold and controversial, it is a brilliantly confident assertion that the 21st century will be the best for humankind yet.
1123 Руб.
Ridley Matt How Innovation Works
'Ridley is spot-on when it comes to the vital ingredients for success' Sir James Dyson Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine. Ridley derives these and other lessons from the lively stories of scores of innovations - from steam engines to search engines - how they started and why they succeeded or failed.
2060 Руб.
Ridley Matt The Evolution of Everything. How Small Changes Transform Our World
‘If there is one dominant myth about the world, one huge mistake we all make … it is that we all go around assuming the world is much more of a planned place than it is.’ From the industrial revolution and the rise of China, to urbanisation and the birth of bitcoin, Matt Ridley demolishes conventional assumptions that the great events and trends of our day are dictated by those on high. On the contrary, our most important achievements develop from the ground up. In this wide-ranging and erudite book, Matt Ridley brilliantly makes the case for evolution as the force that has shaped much of our culture, our minds, and that even now is shaping our future. As compelling as it is controversial, as authoritative as it is ambitious, Ridley’s deeply thought-provoking book will change the way we think about the world and how it works.
2017 Руб.
Ridley Matt Nature via Nurture. Genes, Experience And What Makes Us Human
Acclaimed author Matt Ridley's thrilling follow-up to his bestseller Genome. Armed with the extraordinary new discoveries about our genes, Ridley turns his attention to the nature versus nurture debate to bring the first popular account of the roots of human behaviour. What makes us who we are? In February 2001 it was announced that the genome contains not 100,000 genes as originally expected but only 30,000. This startling revision led some scientists to conclude that there are simply not enough human genes to account for all the different ways people behave: we must be made by nurture, not nature. Matt Ridley argues that the emerging truth is far more interesting than this myth. Nurture depends on genes, too, and genes need nurture. Genes not only predetermine the broad structure of the brain; they also absorb formative experiences, react to social cues and even run memory. They are consequences as well as causes of the will. Published fifty years after the discovery of the double helix of DNA, Nature via Nurture chronicles a new revolution in our understanding of genes. Ridley recounts the hundred years' war between the partisans of nature and nurture to explain how this paradoxical creature, the human being, can be simultaneously free-willed and motivated by instinct and culture. Nature via Nurture is an enthralling, up-to-the-minute account of how genes build brains to absorb experience.
2060 Руб.
Ridley M. How Innovation Works
Innovation has shaped the modern world - giving us vaccines, clean water, the food on our tables, the internet - and yet is mysteriously difficult to predict or plan. In this engrossing book, Matt Ridley uncovers the incremental, fortuitous process of development and collaboration that turns a basic invention into a world-changing innovation. Through dozens of intriguing stories, from the creation of fertiliser and steam engines to wheeled luggage and search engines, he explains how we can prevent an innovation famine, and continue to encourage innovation throughout the twenty-first century - and far beyond.
1166 Руб.
Ridley M. How Innovation Works
Innovation has shaped the modern world - giving us vaccines, clean water, the food on our tables, the internet - and yet is mysteriously difficult to predict or plan. In this engrossing book, Matt Ridley uncovers the incremental, fortuitous process of development and collaboration that turns a basic invention into a world-changing innovation. Through dozens of intriguing stories, from the creation of fertiliser and steam engines to wheeled luggage and search engines, he explains how we can prevent an innovation famine, and continue to encourage innovation throughout the twenty-first century - and far beyond.
1166 Руб.
Anderson Chris TED Talks
In Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world’s stage. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from "What should I wear?" to "How do I handle my nerves?". Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.
2548 Руб.
Anderson Chris TED Talks
In Ted Talks Chris Anderson, Head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world’s stage. Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from "What should I wear?" to "How do I handle my nerves?". Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.
2548 Руб.
Cassidy John How Markets Fail. The Logic of Economic Calamities
How did we get to where we are? John Cassidy shows that the roots of our most recent financial failure lie not with individuals, but with an idea - the idea that markets are inherently rational. He gives us the big picture behind the financial headlines, tracing the rise and fall of free market ideology from Adam Smith to Milton Friedman and Alan Greenspan. Full of wit, sense and, above all, a deeper understanding, How Markets Fail argues for the end of 'utopian' economics, and the beginning of a pragmatic, reality-based way of thinking.
4093 Руб.
Susskind Daniel A World Without Work. Technology, Automation and How We Should Respond
New technologies have always provoked panic about workers being replaced by machines. In the past, such fears have been misplaced, and many economists maintain that they remain so today. Yet in A World Without Work, Daniel Susskind shows why this time really is different. Advances in artificial intelligence mean that all kinds of tasks - from diagnosing illnesses to drafting contracts - are increasingly within the reach of computers. The threat of technological unemployment is real. So how can we all thrive in a world with less work? Susskind reminds us that technological progress could bring about unprecedented prosperity, solving one of mankind's oldest problems: how to ensure everyone has enough to live on. The challenge will be to distribute this prosperity fairly, constrain the power of Big Tech, and provide meaning in a world where work is no longer the centre of our lives. In this visionary, pragmatic and ultimately hopeful book, Susskind shows us the way.
1565 Руб.
Anderson Chris TED Talks. The Official TED Guide to Public Speaking
Amid today's proliferating channels of instant communication, one singular skill has emerged as the most essential way to communicate - a brief, polished, live-audience video talk. Since taking over TED in the early 2000s, Chris Anderson has tapped the world's most brilliant individuals to share their expertise. Anderson discovered early on that the key to getting an audience to sit up and pay attention is to condense a presentation into 18 minutes or less, and to heighten its impact with a powerful narrative. In other words, to tell a terrific story. TED Talks is chock full of personal presentation suggestions from such TED notables as Sir Ken Robinson, Mary Roach, Amy Cuddy , Bill Gates, Elizabeth Gilbert, Dan Gilbert Matt Ridley, and dozens more - everything from how to distill your speech's content to what you should wear on stage. This is lively, fun read with great practical application from the man who knows what goes into a great speech. In TED Talks, Anderson pulls back the TED curtain for anyone who wants to learn from the world's best on how to prepare a top-notch presentation.
2724 Руб.
Spence Charles Sensehacking. How to Use the Power of Your Senses for Happier, Healthier Living
The world expert in multisensory perception on the remarkable ways we can use our senses to lead richer lives How can the furniture in your home affect your wellbeing? What colour clothing will help you play sport better? And what simple trick will calm you after a tense day at work? In this revelatory book, pioneering and entertaining Oxford professor Charles Spence shows how our senses change how we think and feel, and how by 'hacking' them we can reduce stress, become more productive and be happier. We like to think of ourselves as rational beings, and yet it's the scent of expensive face cream that removes wrinkles (temporarily), a room actually feels warmer if you use a warmer paint colour, and the noise of the crowd really does affect the referee's decision. Understanding how our senses interact can produce incredible results. This is popular science at its unbelievable best.
2353 Руб.
Ridley Matt, Chan Alina Viral. The Search for the Origin of Covid-19
Understanding how Covid-19 started is more important than we know for the future of humankind. Determining whether the virus came from nature or from a lab will help us to safeguard against the next pandemic. This disease will forever punctuate modern history. It has led to the deaths of millions, sickened hundreds of millions and affected the lives of almost every person on the planet. We now know that Covid is here to stay. Genetic engineering expert Dr Alina Chan and renowned science writer Matt Ridley examine the origins of SARS-CoV-2, the virus responsible for Covid-19, using their formidable skills to scrutinise arguments and rigorously analyse the sprawling data. Viral is a fascinating account that takes in pangolins, horseshoe bats, internet sleuths and misleading scientific papers. It details the evidence and investigates hypotheses for the virus origin, chief among them a potential laboratory leak or a natural spillover. Science has made great strides over the last decades. Chan and Ridley give an insight into the proliferating pathogen research and virus hunting around the world. Whatever the source of the virus, the world needs to adopt new policies and strategies to prevent or mitigate future outbreaks. Set in the caves and mineshafts, food markets and wildlife smugglers’ stores, laboratories and databases of China and elsewhere, Viral is a page-turner that reads like a detective novel and goes deeper into the deepest mystery of the day than any other work. This is the book on the search for the origin of Covid-19.
1123 Руб.
Klein Ezra Why We're Polarized
'Powerful [and] intelligent' - Fareed Zakaria, CNN 'Superbly researched and written' - Francis Fukuyama, The Washington Post America's political system isn't broken. The truth is scarier: it's working exactly as designed. In Why We're Polarized, Ezra Klein reveals the structural and psychological forces behind America's deep political divisions, revealing how a system filled with rational, functional parts can combine into a dysfunctional whole. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump's rise to the Democratic Party's leftward shift to the politicisation of everyday culture. Klein shows how and why American politics polarised in the twentieth century, what that polarisation did to Americans' views of the world and one another, and how feedback loops between polarised political identities and polarised political institutions drive the system toward crisis. This revelatory book will change how you look at politics, and perhaps at yourself.
1437 Руб.
Weir Andy The Martian
A high concept thriller and genre busting classic, now a major motion picture starring Matt Damon A survival story for the 21st century and the international bestseller behind the major film from Ridley Scott, starring Matt Damon and Jessica Chastain. I'm stranded on Mars. I have no way to communicate with Earth. I'm in a habitat designed to last 31 days. If the oxygenator breaks down, I'll suffocate. If the water reclaimer breaks down, I'll die of thirst. If the hab breaches, I'll just kind of explode. If none of those things happen, I'll eventually run out of food and starve to death. So yeah. I'm screwed. Andy Weir's new stunning science-based thriller Project Hail Mary is available now.
2534 Руб.
Aurelius Marcus Meditations
A timely book for today's world, Marcus Aurelius's Meditations explores how to endure hardship, how to cope with change and how to find something positive out of adversity. Part of the Macmillan Collector's Library; a series of stunning, clothbound, pocket-sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition is translated by A. S. L. Farquharson and features an introduction by John Sellars. The Meditations are a set of personal reflections by Marcus Aurelius. He writes about the vicissitudes of his own life and explores how to live wisely and virtuously in an unpredictable world. He was a follower of the Stoic tradition of philosophy, and one of its finest advocates, both in the clarity of his writing and in the uprightness of his life. The aphorisms show how for him, as perhaps for us all, the answer to life lies in keeping a calm and rational mind, and in refusing to be cast down or alarmed by things over which we have no control.
3838 Руб.